5 Must have Shopify apps for new stores
Starting a new Shopify store? These essential apps will help you grow your business, increase conversions, and provide an exceptional customer experience from day one.
Why These Apps Matter
When you're launching a new Shopify store, choosing the right apps can make the difference between struggling and thriving. The apps we've selected below are battle-tested essentials that address the core needs of any e-commerce business: marketing, social proof, conversions, and customer support.
1. Klaviyo
The Gold Standard for E-commerce Email Marketing
Klaviyo is hands down the most powerful email marketing platform for Shopify stores. Unlike generic email tools, Klaviyo is built specifically for e-commerce, with deep integration into your store's data.
Why You Need It:
- Automated Flows: Set up abandoned cart emails, welcome series, post purchase follow ups, and win back campaigns that run on autopilot
- Advanced Segmentation: Target customers based on their behavior, purchase history, and engagement level
- Revenue Attribution: See exactly how much money each email campaign generates
- SMS Marketing: Combine email and SMS for maximum reach
💡 Pro Tip: Start with the basic flows first - abandoned cart and welcome series can generate 20-30% of your email revenue with minimal effort.
Pricing: Free up to 250 contacts, then starts at $20/month
2. Judge.me
Build Trust with Authentic Customer Reviews
Social proof is critical for new stores. Judge.me makes it easy to collect and display customer reviews, helping you build credibility even when you're just starting out.
Why You Need It:
- Automated Review Requests: Automatically send review request emails after purchase
- Photo & Video Reviews: Let customers upload images and videos of your products in action
- Rich Snippets: Display star ratings in Google search results to increase click-through rates
- Easy Import: Import reviews from other platforms or previous stores
- Unlimited Reviews: No limits on the number of reviews you can collect, even on free plan
💡 Pro Tip: Offer a small incentive (like a discount code) for customers who leave reviews to kickstart your review collection.
Pricing: Free plan available, premium plans start at $15/month
3. Privy
Grow Your Email List with Smart Popups
Your email list is one of your most valuable assets. Privy helps you capture visitor emails with targeted popups, banners, and flyouts that actually convert.
Why You Need It:
- Exit-Intent Popups: Capture visitors right before they leave your site
- Spin-to-Win Wheels: Gamify the signup process to increase engagement
- Cart Abandonment Emails: Recover lost sales with automated follow-ups (if not using Klaviyo's version)
- A/B Testing: Test different offers and designs to optimize conversion rates
- Mobile Optimized: All displays are designed to work perfectly on mobile devices
💡 Pro Tip: Offer a compelling first-purchase discount (10-15% off) to new email subscribers. This grows your list AND drives immediate sales.
Pricing: Free up to 100 mailable contacts, paid plans start at $30/month
4. ReConvert
Maximize Order Value with Post Purchase Offers
Your thank you page is prime real estate that most stores waste. ReConvert transforms it into a revenue generating machine with one click upsells and cross sells.
Why You Need It:
- One Click Upsells: Customers can add products to their order without re-entering payment info
- Thank You Page Builder: Customize your thank you page with upsells, surveys, and social proof
- Birthday Collector: Gather customer birthdays for future marketing campaigns
- Post Purchase Surveys: Learn how customers found your store to optimize marketing spend
- Checkout Page Widgets: Add trust badges and urgency timers to increase conversions
💡 Pro Tip: Start with complementary products at a lower price point than the original purchase. Customers are in a buying mood and more likely to add on.
Pricing: Free plan available, paid plans start at $7.99/month
5. PageFly
Create Stunning Landing Pages Without Code
Your store's design can make or break conversions. PageFly gives you the power to create beautiful, high converting landing pages, product pages, and homepages without touching a line of code.
Why You Need It:
- Drag-and-Drop Builder: Intuitive visual editor that anyone can use
- Mobile-First Design: All pages are automatically optimized for mobile devices
- Pre-Built Templates: 100+ professionally designed templates to start from
- Section Library: Save and reuse sections across different pages
- Lightning Fast: Optimized code ensures your pages load quickly for better SEO
💡 Pro Tip: Create dedicated landing pages for your paid ads instead of sending traffic to your homepage. You'll see significantly better conversion rates.
Pricing: Free plan available with 1 published page, paid plans start at $24/month
EasyEdit - Order Editing
Reduce support tickets by up to 90%
While the five apps above are essential for growth, there's one more app that will save you countless hours and dramatically improve customer satisfaction: EasyEdit.
Nothing kills momentum faster than drowning in customer support tickets asking to modify orders. "Can I change my address?" "I ordered the wrong size." "I want to add another item." These simple requests can consume hours of your day.
How EasyEdit Transforms Your Support Operations:
- Empower Your Customers: Let customers edit their own orders - change addresses, swap products, update quantities, or cancel - all without contacting support
- Reduce Support Tickets: Stores using EasyEdit report up to 90% reduction in order related support tickets
- Increase Customer Satisfaction: Customers get instant resolution instead of waiting hours (or days) for support responses
- Save Time & Money: Free up your support team to focus on complex issues that actually need human attention
- Boost Revenue: Customers can add items to their orders, increasing average order value
🚀 Real Results: New store owners consistently report that EasyEdit is one of the best investments they made. Instead of spending your first months glued to support tickets, you can focus on marketing, product development, and growing your business.
Setup in 2 minutes
Getting Started with These Apps
You don't need to install all of these apps on day one. Here's a recommended priority order:
- Start with Klaviyo - Get your email marketing infrastructure in place first. Set up basic flows before you even launch.
- Add Judge.me immediately - Even if you have no reviews yet, having the system in place means you'll start collecting them from your first sales.
- Install EasyEdit before launch - Don't wait until you're drowning in support tickets. Set it up from day one.
- Set up Privy within the first week - Start building your email list as soon as you have traffic.
- Add ReConvert and PageFly when needed - These are powerful optimization tools, but you can add them once you have some baseline traffic and sales.
Important Note on App Costs
While apps cost money, they're investments that pay for themselves many times over. A store earning $10,000/month can easily justify $200-300/month in apps if they're driving growth and saving time. Start with free plans and upgrade as you grow.
Final Thoughts
Building a successful Shopify store isn't just about having great products - it's about having the right tools to market them, build trust, and provide excellent customer experiences. These five apps (plus EasyEdit!) form the foundation of a professional, scalable e-commerce operation.
Remember: the best app stack is one that you'll actually use. Start simple, master each tool, and add more as your business grows. Your future self will thank you for setting up these systems early.
Questions about EasyEdit?
Want to learn more about how EasyEdit can reduce your support load and improve customer satisfaction? We're here to help.
